Students at the University of California Berkeley have launched a year-long campaign to promote cycle power as the way to commute and kicked off the project with cycle-powered rock music and unique, specialized bicycles at the first Bike Day on campus. Ginger Jiu, an integrative-biology grad-student, is program manager for the Campus Bicycle Initiative, which [...]

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Global Warming: Science or Sensation? Feeling Warm Makes People More Likely to Believe University of California, Berkeley – Haas School of Business The debate over the veracity of global warming may be judged not by pure science but rather, perception. Being in a warm room can make the idea of global warming seem more likely, [...]

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By Robert Sanders, UC Berkeley In the developing world, reducing greenhouse gas emissions is often seen as being in conflict with alleviating poverty, since improving the standard of living is usually associated with increased energy use. A clean energy development initiative in rural Nicaragua, however, demonstrates that there are cost effective steps developing nations can [...]

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By Yasmin Anwar / UC Berkeley Dire or emotionally charged warnings about the consequences of global warming can backfire if presented too negatively, making people less amenable to reducing their carbon footprint, according to new research from the University of California, Berkeley. “Our study indicates that the potentially devastating consequences of global warming threaten people’s [...]

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